Sun? Check. Music? Check. Marbella? Double-check.
But even a great destination needs the right crowd. Through a performance-driven Meta strategy across Instagram and Facebook, we helped Ocean Club turn online attention into completed purchases and measurable revenue.
Ocean Club already had the destination and the experience. Our job was to make sure the right people saw it at the right moment.
We built and managed Meta campaigns across Instagram and Facebook, using static and video formats and continuously optimising based on performance.
The goal was simple: turn attention into completed online purchases.
Pretty pictures are great. Pretty pictures that sell are even better.
Throughout the campaign, different visuals, formats and messages were put to work across Facebook and Instagram. Performance was monitored continuously, allowing us to focus budget on the ads that delivered actual results.
Tracked online revenue
Completed purchases
Increase in bookings
Return on ad spend
Performance marketing isn't about launching a campaign and hoping for the best.
We continuously monitored performance and optimised throughout the campaign periods. Budget was directed towards the strongest-performing ads, while keeping the focus on one thing: measurable online revenue.
And the numbers followed.
€43,743.34 in media spend generated €254,296.54 in attributed online revenue, resulting in a 5.81x return on ad spend.
The campaign generated 680 completed online purchases. Reported revenue represents purchases after payment.
Average order value
Cost per purchase
Landing page views
Impressions
The campaigns reached more than 4.5 million people and generated over 13 million impressions.
But reach was never the end goal.
With €43,743.34 in media spend, the campaigns generated €254,296.54 in attributed online purchases across 680 completed purchases, with an average order value of approximately €375 and a cost per purchase of €64.33. Good times for their guests. Good numbers for Ocean Club.
Sometimes one creative simply hits differently.
Our best-performing ad generated €15,490 in attributed revenue from just €807 in media spend.
With an average order value of €442 and a cost per purchase of €23, the ad reached a 19.18x return on ad spend.
Same Marbella sun. A very different return.
Media spend
Attributed revenue
ROAS
Average order value
“We knew the destination and the experience were already there. Artcore Society made sure the right people actually saw it, and the numbers show the approach worked.”
Reported revenue represents completed online purchases after payment, attributed through Meta based on the attribution settings applied to the campaigns. Offline conversions are not included in the reported revenue.
