A performance-driven approach

Ocean Club already had the destination and the experience. Our job was to make sure the right people saw it at the right moment.

We built and managed Meta campaigns across Instagram and Facebook, using static and video formats and continuously optimising based on performance.

The goal was simple: turn attention into completed online purchases.

From scroll to sunbed.

Pretty pictures are great. Pretty pictures that sell are even better.

Throughout the campaign, different visuals, formats and messages were put to work across Facebook and Instagram. Performance was monitored continuously, allowing us to focus budget on the ads that delivered actual results.

Test. Learn. Scale.

Performance marketing isn't about launching a campaign and hoping for the best.

We continuously monitored performance and optimised throughout the campaign periods. Budget was directed towards the strongest-performing ads, while keeping the focus on one thing: measurable online revenue.

And the numbers followed.

€254K in tracked online revenue.

€43,743.34 in media spend generated €254,296.54 in attributed online revenue, resulting in a 5.81x return on ad spend.

The campaign generated 680 completed online purchases. Reported revenue represents purchases after payment.

Numbers are nice. Revenue is better.

The campaigns reached more than 4.5 million people and generated over 13 million impressions.

But reach was never the end goal.

With €43,743.34 in media spend, the campaigns generated €254,296.54 in attributed online purchases across 680 completed purchases, with an average order value of approximately €375 and a cost per purchase of €64.33. Good times for their guests. Good numbers for Ocean Club.

One ad. 19.18x ROAS.

Sometimes one creative simply hits differently.

Our best-performing ad generated €15,490 in attributed revenue from just €807 in media spend.

With an average order value of €442 and a cost per purchase of €23, the ad reached a 19.18x return on ad spend.

Same Marbella sun. A very different return.