Multisite for logistics giant Katoen Natie
The Challenge
Katoen Natie develops and delivers smarter logistics and engineering solutions, tailored to each customer’s specific situation. Their services range from offering warehousing solutions to designing, building and operating of on-site and multicustomer platforms.
Business Units are organised to serve specific industries, globally, be it with the assistance of local operations. Each business unit has a great deal of autonomy. This structure allows for flexible communication with their customers and fast decision-making by our managers. To that end, they also decentralized their activities.
This company structure poses the challenge of presenting the wide array of specialized services and specific expertise to end customers.
The Solution
Through a series of Project Discovery Workshops, we worked closely with their teams to align on a shared vision and structure.
The outcome? A modern, flexible digital presence that could serve multiple business units while maintaining a unified brand identity. We landed on a multi-site WordPress architecture, giving each business unit its own dedicated website and content management system (CMS). This setup allows for tailored messaging, customized service offerings, and independent marketing efforts—while keeping everything under a single, scalable framework.
Key Features & Benefits
Global online presence
A flexible platform presenting the different Business Units and highlighting their expertise.
Customizable Landing Pages for Marketing Campaigns
Katoen Natie’s teams can quickly build and launch campaign-specific landing pages using an intuitive page builder with pre-designed components—no coding required.Interactive Global Locations Map
A dynamic map helps users find any Katoen Natie site worldwide. For larger facilities, we implemented custom, detailed maps to improve navigation and wayfinding.Careers Section for Seamless Hiring
Applicants can easily find their dream job, while HR managers have full control over application workflows, ensuring a smooth recruitment process.Multi-Language Support
Each business unit can publish content in English (Katoen Natie’s primary language) or offer multilingual options with easy translation tools.RSVP & Event Management
A built-in event registration system allows teams to manage internal and B2B events, track RSVPs, and collect essential guest details.Customer Satisfaction Surveys
An integrated survey tool helps Katoen Natie measure customer satisfaction and continuously improve its services to meet their high standards.
The Results
With this flexible, future-proof platform, Katoen Natie now has a cohesive digital presence that empowers each business unit to execute marketing, hiring, and customer engagement strategies independently—without any bottlenecks.
What charms us most is their solution-oriented thinking. From the concept phase to planning and execution, Artcore Society speaks the same language as we do. They perfectly understand what we want, which makes for a great partnership.
Want to create a scalable and efficient digital platform for your business? Let’s talk. 🚀