Every day, 65.000 male chicks are killed because they have little economic value.
Together with City Cubes and At The Table, we helped Gaia create an engaging audio petition website to raise awareness about this atrocity during their Summer Tour. Pick your rooster, record your best rooster call and share your outcry on social media. Join us in our mission to protect these wonderful creatures and make your voice heard – one cluck at a time!
During the summer tour, which will visit twelve major cities such as Brussels, Antwerp, Ghent, Liège, Bruges and Charleroi, GAIA will invite citizens to participate in an audio petition - the very first in Belgium - by crowing like a rooster in a specially designed mobile studio, the Egg Mobile.
Participants can then share their “Kukuluku” on social media to raise awareness among those around them and encourage their friends to sign this unique audio petition.
As part of this summer campaign, GAIA hopes to gather as many crows as possible to put pressure on policymakers and supermarkets to put an end to these unacceptable practices.
Lend your voice!
Imagine lending your voice to save roosters in Belgium. The app lets participants become part of the movement, literally, by submitting an audio recording of themselves clucking like a rooster.
Here's how it works:
Choose Your Rooster: Browse through a selection of roosters that need saving and pick your favorite.
Record Your Cluck: Use our one-push recording feature to save your perfect rooster impression for eternity. Behind the scenes, all recordings are moderated with artificial intelligence to weed out improper language.
Submit and Share: Upload your recording and share it on social media with the relevant hashtag to spread the word.
The result? A balancing act between creativity and outrage to create awareness for a cause, one cluck at a time.
Stay in the loop
Stay up-to-date with the latest A-team news and insights! We promise we won’t flood your inbox.
